Not Actual Size?

I noticed the packaging on some crackers I bought recently. Something really rather odd about the small print. You know the part that says "Serving suggestion only, Product shown not actual size". Yes, it usually needs to be there or else some poor, child is liable to fall under the delusion of advertising and think, for example, that burgers really are the size of towers, Kangaroos eat paw-sized cornflakes from a bowl the size of a feeding trough and other such nonsense.

But this case is different. I have overlaid a cracker on the packaging. Examine the pictures for yourself, and I'm sure you will agree that the actual product is actually shown actual size, yes, actually.